vaqume-newmedia:

This is very unlikely.

First of all, if an institution like the New York Times were to do this, in the amount of time it would take for people to figure out where they went, or for them to tell people, they would become even more irrelevant than they are now. Not enough people care whether they get their news from the New York Times, a blog repost of the New York Times, or a guy on Twitter that lives in New York.

Second of all, where is the profit? Working with the numbers presented, Microsoft is not going to pay out huge lump sums in the range of $75 million to 10 or so entities, $750 million, in the hopes that all the advertisers already in place on Google move over to Bing.

Now, if Microsoft was to make this same offer to all the major pornography websites, you would see a shift, and the price tag to corner the market on those searches would, no doubt, cost a good deal less than trying to deal with Rupert Murdoch and Fox alone. This seems unlikely too for PR reasons, so Microsoft should probably work on ways to leverage the X-Box Live Network popularity into more Bing searches. This is probably their best chance at gaining market share.

soupsoup:

Jason Calacanis on How To Kill Google